Laurier Optical is a professional eye care center where you can get the utmost care and attention for your eyes by a carefully hand-picked team of skilled and highly experienced eye doctors to attend to your vision care using nothing but the best high-quality medical tools and equipment.
The initial data reflected a significant opportunity for growth. The challenges included low conversion rates and an underdeveloped backlink profile which needed addressing to enhance online prominence and authority.
Our strategy focused on driving high-quality traffic to the website through: -Refinement of website content to improve relevance and engagement. -Revamping of landing pages to increase conversion rates. -Outreach campaigns to gain high-quality backlinks. -Create content tailored to authoritative domains for guest posting.
Comparing July to August 2019 with the same period in 2020, the results were substantial: -Growth in Website Conversions: An increase of +31.15% in website conversions, suggesting a more compelling user experience and a higher rate of visitor-to-customer conversion. -Rise in Backlink Authority: A +78.43% enhancement in backlink authority, indicating an improved perception of the website's credibility and relevance in the industry.
