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Socitec aimed to enhance its online presence by improving organic search performance and increasing user engagement. The initial challenges included low click-through rates (CTR) and limited visibility in search engine results pages (SERPs).
We conducted a comprehensive SEO audit to identify key areas for improvement, focusing on on-page optimization, keyword research, and content strategy. We optimized existing content for high-volume keywords and implemented technical SEO best practices. Additionally, we leveraged link-building strategies to increase domain authority and improved site speed for better user experience.
The improvements yielded significant results. Socitec's visibility in search engine results pages increased, leading to higher impressions and clicks over multiple months. The site's click-through rate also saw an upward trend, reflecting enhanced user engagement. Additionally, the average position of Socitec's pages in search results improved, contributing to better overall site performance. Pageviews and unique pageviews increased consistently, indicating more user interest and interaction with the content. These enhancements led to a stronger online presence and higher user engagement for Socitec.
